![\"\"](\"http:\/\/www.shkoder.net\/images\/fjala\/belina_budini.jpg\" "\\"Belina")
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nga BELINA BUDINI<\/strong>, 04 Shtator 2010<\/em><\/p>\n N\u00ebp\u00ebrmjet mediave, por pa nd\u00ebrhyrjen e tyre\u2026 Ky \u00ebsht\u00eb stili i PR-it si i vetmi aktivitet politik q\u00eb dominoi politik\u00ebn e ver\u00ebs n\u00eb Shqip\u00ebri dhe po vijon p\u00ebr inerci edhe n\u00eb k\u00ebto dit\u00eb t\u00eb para vjeshte. Metoda e politik\u00ebs s\u00eb foltores nuk \u00ebsht\u00eb m\u00eb thjesht nj\u00eb shfaqje bajate, pasi ka marr\u00eb p\u00ebrmasa shqet\u00ebsuese duke kompromentuar n\u00eb k\u00ebt\u00eb praktik\u00eb edhe mediat, q\u00eb i ka t\u00ebrhequr n\u00eb leht\u00ebsin\u00eb e vet t\u00eb pap\u00ebrballueshme. Megjith\u00ebse nuk \u00ebsht\u00eb dukuri edhe aq e re n\u00eb qytet, p\u00ebr shtrirjen dhe intensitetin q\u00eb ka marr\u00eb meriton v\u00ebmendje dhe qasje kritike. Si forma t\u00eb aktivitetit…<\/p>\n politik “made in Albania”, k\u00ebto “dalje n\u00eb media” v\u00ebshtir\u00eb se gjejn\u00eb rezonanc\u00eb me metodat moderne t\u00eb komunikimit politik n\u00eb ndonj\u00eb vend t\u00eb bot\u00ebs s\u00eb qytet\u00ebruar sot. Nuk mund t’i quash as konferenca p\u00ebr shtyp tamam, as aktivitet politik normal. Megjith\u00ebse po tentojn\u00eb t\u00eb na shnd\u00ebrrohen n\u00eb normalitet si praktika t\u00eb p\u00ebrditshme t\u00eb tipit “nj\u00eb fytyr\u00eb me nj\u00eb akuz\u00eb”, po b\u00ebhen \u00e7do dit\u00eb e m\u00eb t\u00eb padurueshme si produkte t\u00eb shterp\u00ebsis\u00eb dhe mediokritetit politik dhe n\u00eb aspektin e marr\u00ebdh\u00ebnieve me publikun. P\u00ebr m\u00eb tep\u00ebr, dihet q\u00eb efikasiteti i tyre i pretenduar nuk mund t\u00eb jet\u00eb pa afat.<\/p>\n “Z\u00ebri i lart\u00eb” s\u00eb paku duhet alternuar me “z\u00ebrin e but\u00eb” si form\u00eb PR-i m\u00eb pak agresive dhe e integruar n\u00eb aktivitetin politik normal, q\u00eb dihet gjithashtu se nuk ka p\u00ebr territor foltoren e improvizuar p\u00ebrpara selis\u00eb s\u00eb partis\u00eb. Praktikat e integruara t\u00eb PR-it dhe aktivitetit politik sigurisht jan\u00eb m\u00eb t\u00eb v\u00ebshtira dhe nuk zhvillohen n\u00eb eter, por jan\u00eb politikisht t\u00eb qen\u00ebsishme dhe sigurisht m\u00eb t\u00eb pranueshme p\u00ebr syt\u00eb dhe vesh\u00ebt e publikut. Jan\u00eb edhe forma m\u00eb bashk\u00ebkohore t\u00eb paraqitjeve politike, n\u00ebse doni. Performancat e tyre po u afrohen jo vet\u00ebm n\u00eb form\u00eb, por edhe n\u00eb p\u00ebrmbajtje e retorik\u00eb thirrjeve t\u00eb drejtp\u00ebrdrejta t\u00eb tipit: “O milet, merrni vesh!”. Si t\u00eb ishim rikthyer v\u00ebrtet n\u00eb epok\u00ebn para mediave, z\u00ebri i nd\u00ebrmjet\u00ebsuesve mezi ndihet n\u00eb sfondin e daulleve. Leht\u00ebsia e pap\u00ebrballueshme e k\u00ebsaj m\u00ebnyre t\u00eb b\u00ebrjes politik\u00eb duket se i ka t\u00ebrhequr edhe mediat n\u00eb letargji. Nuk ka se si t\u00eb shpjegohet ndryshe tolerimi i k\u00ebsaj praktike mediokre t\u00eb prodhimit a simulimit t\u00eb politik\u00ebs!<\/p>\n Forca e mediave p\u00ebrball\u00eb k\u00ebtyre “deklamuesve” do t\u00eb ishte n\u00eb \u00e7do rast normal t\u00eb ushtrimit t\u00eb profesionit t\u00eb gazetarit nd\u00ebrveprimi me an\u00eb t\u00eb pyetjeve dhe shk\u00ebmbimeve “agresive” me ta n\u00eb logjik\u00ebn e thjesht\u00eb t\u00eb nj\u00eb konference me mediat dhe jo kalimit transparent tejp\u00ebrtej mediave. Duke pranuar nj\u00eb version t\u00eb daljes p\u00ebr media t\u00eb politikanit q\u00eb nuk \u00ebsht\u00eb as “deklarat\u00eb shtypi”, as “konferenc\u00eb shtypi”, gazetar\u00ebt e shnd\u00ebrrojn\u00eb forc\u00ebn e tyre n\u00eb dob\u00ebsi dhe b\u00ebhen inekzistent\u00eb. Pa rolin e nd\u00ebrmjet\u00ebsit, \u00e7far\u00eb mund ta mbaj\u00eb ende n\u00eb jet\u00eb nj\u00eb media, q\u00eb edhe kuptimin e definicionit t\u00eb vet e ka “nd\u00ebrmjet\u00ebsim”?<\/p>\n T’ia heq\u00ebsh medias t\u00eb drejt\u00ebn e saj p\u00ebr t\u00eb nd\u00ebrmjet\u00ebsuar s\u00eb paku me pyetje, do t\u00eb thot\u00eb ta asgj\u00ebsosh at\u00eb. Nga ana tjet\u00ebr, t\u00eb shnd\u00ebrrohesh n\u00eb ekran transparent p\u00ebr politikanin do t\u00eb thot\u00eb t\u00eb heq\u00ebsh dor\u00eb nga misioni i gazetaris\u00eb. N\u00ebse politikan\u00ebt shqiptar\u00eb kan\u00eb vendosur t\u00eb funksionojn\u00eb n\u00eb k\u00ebt\u00eb form\u00eb dhe e gjejn\u00eb at\u00eb efikase, kjo ndodh sepse mediat po ua lejojn\u00eb dhe mund\u00ebsojn\u00eb k\u00ebt\u00eb. Nuk \u00ebsht\u00eb thjesht \u00e7\u00ebshtje shterp\u00ebsie, paaft\u00ebsie apo mungese burimesh, por dor\u00ebzim i ul\u00ebt, fakti q\u00eb axhend\u00ebn e titujve dhe temave n\u00eb media po e b\u00ebjn\u00eb m\u00eb tep\u00ebr politikan\u00ebt, q\u00eb mjafton t\u00eb tundin nga nj\u00eb fletushk\u00eb me akuza dhe kund\u00ebr-akuza p\u00ebr t\u00eb fituar hap\u00ebsir\u00ebn maksimale n\u00eb media\u2026<\/p>\n Bisturia e gazetarit nd\u00ebrhyn sa p\u00ebr ndonj\u00eb operacion t\u00eb trash\u00eb, q\u00eb sipas linj\u00ebs editoriale t\u00eb momentit, favorizon nj\u00ebr\u00ebn pal\u00eb duke e nxjerr\u00eb n\u00eb drit\u00eb m\u00eb pozitive dhe defavorizon tjetr\u00ebn, duke ia prer\u00eb ose tymosur disi mesazhin. Kjo nuk duhet t\u00eb jet\u00eb m\u00eb as e vet\u00eb-mjaftueshme, as e vet\u00eb-tolerueshme. Megjithat\u00eb, m\u00eb shum\u00eb “nd\u00ebrmjet\u00ebsim” nuk do t\u00eb thot\u00eb m\u00eb shum\u00eb “deformim” apo “an\u00ebsi” nga ato q\u00eb ka me tepri n\u00eb skajet e mediave shqiptare, por pak m\u00eb shum\u00eb prezenc\u00eb dhe dinjitet n\u00eb fush\u00ebn e loj\u00ebs sa p\u00ebr fillim\u2026<\/p>\n","protected":false},"excerpt":{"rendered":" nga BELINA BUDINI, 04 Shtator 2010 N\u00ebp\u00ebrmjet mediave, por pa nd\u00ebrhyrjen e tyre\u2026 Ky \u00ebsht\u00eb stili i PR-it si i vetmi aktivitet politik q\u00eb dominoi politik\u00ebn e ver\u00ebs n\u00eb Shqip\u00ebri dhe po vijon p\u00ebr inerci edhe n\u00eb k\u00ebto dit\u00eb t\u00eb para vjeshte. Metoda e politik\u00ebs s\u00eb foltores nuk \u00ebsht\u00eb m\u00eb thjesht nj\u00eb shfaqje bajate, pasi […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"\n
\nNd\u00ebrsa “fol\u00ebsit” e dit\u00ebs n\u00eb rotacionin e tyre mediatik p\u00ebrpara foltores t\u00eb kujtojn\u00eb p\u00ebr dreq tellall\u00ebt e Shqip\u00ebris\u00eb mesjetare, teksa i bien kush e kush m\u00eb fort daulles s\u00eb anti-korrupsionit.<\/p>\n